Brands spend precious time building up the value of their
brand. Product development, quality production, customer service and support all
play a part adding value 
to the customer experience and the brand. Superior brands can command higher prices and customer loyalty. MAP policies for retailers historically were effective controlling prices.
It can be disheartening when unauthorized sellers dominate
online marketplaces disregard MAP and drive prices down. Lower Prices mean:
- Lower profits for brand owners, distributors and retailers
- Customers perception of the brand value drops
- Authoruized sellers who need to comply to MAP are frustrated by low on line prices
- Brand owners and distributers annoyed by sellers pressing for discounts
Some online sellers have thousand. No, tens of thousands of listings. Using automatic repricing software, they can drive prices down very rapidly. These unauthorized sellers are maximizing short term sales. Once the price is driven down to where there are no profits they drop the product and move on to the next one.
Amazon will not shut down a seller just because they are not “authorized” by the brand owner.
There is a solution to these problems.
We work with the brands that we sell to put in place a process to
- Strengthen brand identity
- Identify unauthorized seller
- Stop authorized sellers from selling
- Monitor for new unauthorized seller
Our process is compliant with Amazon terms of service as well as trademark and patent law.
Give me a ring if you would like to know more about our process.
Dick Speer
(781) 817-3410
Alton Branch